How our music video will apply to audience consumption habits

Here is how the 'Uses and Gratification'by Blumler and Katz theory applies to our music video.

Who our audience is

Audience by hyleana anthony

The Life Matrix

This comic strip explains what the life matrix is about and all 10 different categories. I am now going to apply this to our song choice of 'Say It'- by Flume. The song's genre is a combination of sub genres which include: electronica, wonky, future bass, and trip hop. The general gist of these sub genres ultimately amounts to the song being a mixture of mid-range unstable synths, pitch bendings, a variety of sounds and rhythms normally produced by a synthesizer and electronic-based styles such as techno, house, ambient, drum and bass, jungle, and industrial dance. Therefore, I think that our audience would fit into 'tribe wired', or 'fun/actics. This is because the song is upbeat, a typical club song, and lots of young people can relate to the issue of temptation (which is what the song is about). It is also aimed at the digital age, which for instance the category of 'settled elders' may not be that interested in because it does not relate to them. Therefore, our music video is more aimed towards younger people, as others may not appreciate it's meanings and messages as much as potentially the younger generation would. If we were to do a music video aimed towards 'home soldiers' our video would be very different as it would contain different messages such as 'you should appreciate your family more'.

One minute music task feedback

Before the summer break, me and my group did a short one minute music video which only until recently we have received feedback from. This is useful for our group because we can reflect on the things that went well, and what we can do to improve the things that could have been better. We now know what to work on in order to create the final music video to the best of our ability. Also the strengths mentioned about the music video will also maintain through out our final piece, if not better. We also plan to focus more on the narrative so that the music video doesn't loose the feel to it towards the end.

Reception theory

Presenting our pitch

Here is our pitch video, we are going to start filming soon, and we are excited to do so! I hope you enjoy this video.

Music industry: case study of Bandcamp

One page pitch

Here is our one page pitch! Together, me Rae and Niamh came up with a few ideas for our music video. Later on this week we are going to present this to Mr Welch, so hopefully more ideas to come.

Star theory

The most famous music videos and CD covers of all time