The Life Matrix

This comic strip explains what the life matrix is about and all 10 different categories. I am now going to apply this to our song choice of 'Say It'- by Flume. The song's genre is a combination of sub genres which include: electronica, wonky, future bass, and trip hop. The general gist of these sub genres ultimately amounts to the song being a mixture of mid-range unstable synths, pitch bendings, a variety of sounds and rhythms normally produced by a synthesizer and electronic-based styles such as techno, house, ambient, drum and bass, jungle, and industrial dance. Therefore, I think that our audience would fit into 'tribe wired', or 'fun/actics. This is because the song is upbeat, a typical club song, and lots of young people can relate to the issue of temptation (which is what the song is about). It is also aimed at the digital age, which for instance the category of 'settled elders' may not be that interested in because it does not relate to them. Therefore, our music video is more aimed towards younger people, as others may not appreciate it's meanings and messages as much as potentially the younger generation would. If we were to do a music video aimed towards 'home soldiers' our video would be very different as it would contain different messages such as 'you should appreciate your family more'.