Audience survey

I have created a short survey using survey monkey to add to the data we have collected on audience feedback. If you have some spare time, I would appreciate it if you could complete our survey as it would be really useful to us to know what you think. Once I have some feedback from this survey, I will include the data within my evaluation question 3. Create your own user feedback survey

How our music video will apply to audience consumption habits

Here is how the 'Uses and Gratification'by Blumler and Katz theory applies to our music video.

Who our audience is

Audience by hyleana anthony

The Life Matrix

This comic strip explains what the life matrix is about and all 10 different categories. I am now going to apply this to our song choice of 'Say It'- by Flume. The song's genre is a combination of sub genres which include: electronica, wonky, future bass, and trip hop. The general gist of these sub genres ultimately amounts to the song being a mixture of mid-range unstable synths, pitch bendings, a variety of sounds and rhythms normally produced by a synthesizer and electronic-based styles such as techno, house, ambient, drum and bass, jungle, and industrial dance. Therefore, I think that our audience would fit into 'tribe wired', or 'fun/actics. This is because the song is upbeat, a typical club song, and lots of young people can relate to the issue of temptation (which is what the song is about). It is also aimed at the digital age, which for instance the category of 'settled elders' may not be that interested in because it does not relate to them. Therefore, our music video is more aimed towards younger people, as others may not appreciate it's meanings and messages as much as potentially the younger generation would. If we were to do a music video aimed towards 'home soldiers' our video would be very different as it would contain different messages such as 'you should appreciate your family more'.

Reception theory